Wells Fargo is seeking a Product Marketing Senior Manager who will set strategy and execute on initiatives that primarily support our diverse set of products, including retirement, banking, lending and trust, as well as other high-profile efforts for our Wealth and Investment Management business. This leader will primarily lead efforts to deepen relationships with clients and generate new business for Wells Fargo Advisors.

Wealth and Investment Management (WIM) Marketing plays a key role as a thought leader, leveraging marketing expertise to deliver measurable business outcomes. We are focused on helping advisors grow their relationships, broaden the opportunities to serve clients and build a world-class wealth brand. This focus creates opportunities for purpose-driven and results-oriented leaders to have a significant impact on our clients and communities and ultimately help shape and define the growth of our business.

In this role, you will:

• Manage and develop a team of marketing professionals to develop programs that help drive revenue and create business outcomes.

• Develop strong relationships with executive leadership and work effectively with financial advisors and business unit leaders.

• Engage and influence potential business partners, vendors and functional management to obtain resources and ensure alignment with Wells Fargo strategy, policies and business line objectives.

• Manage the identification and development of data guided marketing strategies and programs to drive new customer acquisition.

• Integrate plans and programs across business channels or regions, develop appropriate tracking, measurement, evaluation and test and learn opportunities.

• Determine appropriate strategy and actions of marketing team to implement projects and programs that are wide reaching, significant in scope, complexity and risk.

• Manage allocation of people and financial resources for Marketing.

• Develop and guide a culture of talent development to meet business objectives and strategy.

Required Qualifications:

• 6+ years of Marketing, E-business, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• 3+ years of Management experience

Desired Qualifications:

• 5+ years of experience in one or a combination of the following: Financial Services, Business Development or Brokerage

• Banking, Lending and Trust marketing campaign experience desired

• Demonstrated experience in marketing strategy and execution including digital marketing and social media

• Knowledge and understanding of investment and financial services products in the financial services industry and a proven track record of deepening client relationships across offerings with affluent and high-net-worth clients

• Demonstrated ability to influence senior leadership and collaborate to drive business outcomes

• Experience managing teams of seasoned marketing professionals

• FINRA Series 7 and Series 24 Licenses desired

• Exceptional presentation skills

• Excellent verbal, written, and interpersonal communication skills

Job Expectations:

• Ability to travel up to 10% of the time

• This position is not eligible for Visa sponsorship

• This position is subject to FINRA Background Screening Requirements, including successful completion and clearing of a background check. Internal transfers are subject to comply with 17 CFR 240.17f-2 of the Securities Exchange Act of 1934 and FINRA Bylaws, Article III, Section 3, which states that Associated Persons should not be subject to statutory disqualification. Successful candidates must also meet ongoing regulatory requirements including additional screening and are required to report certain incidents.

Posting Locations:

• 2801 Market Street, F & L Building - Saint Louis, MO 63103

• 550 South Tryon Street - Charlotte, NC 28202

• Required locations listed above. Relocation assistance is not available for this position.

Posting End Date:

31 May 2024

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Company: WELLS FARGO BANK

Req Number: R-369050-2

Updated: Sat Jun 01 01:20:57 UTC 2024

Location: CHARLOTTE,North Carolina