Job Summary: The Business Line Marketing Senior Manager is responsible for developing and implementing integrated marketing programs, processes, and communications for specific business lines or firm-wide service solutions of BDO USA. Under the direction of Business Line Marketing Leadership, the Business Line Marketing Senior Manager- works closely with Business Line and Marketing leadership and practice leaders to develop and execute marketing strategies and campaigns for business lines or specific firm-wide service solutions. This position will also serve as a key role in the overall solution design process in addition to the development of solution GTM strategies. This role will have a focus on one or more of BDO's key business lines within Advisory, Tax and Assurance. The Business Line Marketing Senior Manager is responsible for maximizing market and client share, and client satisfaction through effective integrated marketing aligned with the firm's strategic priorities as well as brand, business line, industry and geographic programs, market plans, and objectives. This specific role will be part of the Assurance Specialty Practice (ASP) Marketing team and will work closely with the National BL Marketing Director to develop and execute the ongoing go-to-market strategy, campaigns and programs that effectively engage decision makers at each stage of the buyer's journey for our Assurance Specialty Practice. Service area focus includes but is not limited to: Accounting Advisory & Outsourcing (AAO) and Risk Advisory Services (RAS). In particular, the role will focus on building awareness and executing programs directed at key targets. Additionally, the role will focus on building strategic campaigns, thought leadership, and content as well as account-based strategy and tactics for targeting and nurturing prospective clients. You should have demonstrated success developing campaigns and narratives for complex B2B services. Your experience should include that learned in a corporate environment working with a wide range of teams across digital and traditional channels to manage projects, including but not limited to organic and paid search, earned and paid media, strategic sponsorships, events, creative services, digital marketing, e-mail marketing, social media, and more. You should have project management and direct experience in developing interactive and visually compelling content that brings alive the value proposition and client benefits of consultative specialty services. Job Duties: General Serves as a strategic partner to business line and business development leaders; drives development of integrated marketing plans and strategies for business lines or firm-wide service solutions that will deliver on business goals and objectives Collaborates with other marketing teams to manage business line or solution development and execution from a marketing perspective Focuses on integrated marketing campaigns featuring full-funnel content that drives prospects through the buyer's journey Other programs include organic/paid social and search, digital campaigns, account-based marketing (ABM), events, webinars, and website copy for business lines or specific solutions Creates messaging architecture for buyer groups and identifies messaging platform and value proposition for services and solutions; aligns buyer personas and client pain points to services and solutions with an audience-first approach Shares best practices and has a thirst for learning best-in-class marketing practices Analyzes ROI of marketing programs including leads, pipeline and revenue and uses metrics to optimize marketing strategies and evolve programming Supports relationships with external integrated marketing partners including media relations, event support, advertising, agency partners, and other vendors Travels as needed Event management Provides d