This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/7950864 VTech is the global leader in electronic learning products from infancy through toddler and preschool. Since its establishment in 1976, VTech has been the pioneer in the electronic learning toy category.

Our mission is to design, manufacture and supply innovative and high-quality products in a manner that minimizes any impact on the environment, while creating sustainable value for our stakeholders and the community.

VTech is an Equal Employment Opportunity employer and is deeply committed to providing an environment where ALL employees feel welcomed, are treated equitably, and are valued because of their unique and diverse backgrounds and perspectives. Our culture comes largely from the employees we have here at VTech, where we embrace and value one another and strive to foster a positive, collaborative work environment.

VTech believes that each employee makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities. Therefore, this position description is designed to outline primary duties; qualifications and job scope, but not limit the incumbent or the organization to only the work identified. It is our expectation that each employee will offer their services wherever and whenever necessary to ensure the success of our endeavors.

POSITION SUMMARY

The Sr. Manager, eCommerce Marketing will have a proven track record of overseeing front and back end marketing activity across multiple retailer sites, including vtechkids.com, leapfrog.com, App Center and LeapFrog Academy. They will drive VTech and LeapFrog online merchandising programs, branded experiences and strategies across major retail eCommerce sites to help drive conversion. Ultimately, their activities will help drive traffic to various conversion points, furthering sales goals.

ESSENTIAL DUTIES & RESPONSIBLITES

Work with cross-functional teams to deliver comprehensive strategies and implementation plans to deliver excellent digital user experiences for prospective and current customers through web and email marketing.

Initiate projects with digital creative team for brand sites; applying learning and implications from prior campaigns and see all through to completion. Evaluate final creative concepts while providing clear and constructive feedback to deliver effective end creative.

Manage web and email executional team outputs, delivering on outlined plans.

Plan and populate home page, App Center and Email calendars in support of marketing priorities and promotions. Additionally, recommend frequent multi-variant testing dependent upon channel. (A/B testing of subject lines, click thru, time of send, & content. Creative versions, messaging, etc)

Strategize incremental App Center promotions based on key learnings from highest performing sales to help drive revenue goals.

Partner with Creative Development team to manage end-to-end enhanced content page creation and execution.

Manage the creation/building of all VTech & LeapFrog products across retailer Web sites.

Coordinate and track retailer reviews for publication on retail.com websites to support product sales via positive customer experiences.

Actively engage with retailer accounts and internal teams to develop innovative strategies that continually push VTech and LF to deliver best in class product detail pages.

Work with retailer partners to analyze their site performance, user experience/ customer journeys etc. and partner on recommendations to improve traffic and conversion based on scorecard results.

Manage workflow and timing for retailer product pages and ensure team performs regular retailer site audits to check for product information, images, brand and marketing messaging.

Work with the Copywriting team to p oduce retailer specific manufacturer titles and descriptions to drive SEO traffic & increase conversion.

Partner with Advertising Managers and Sales Leads on retailer promotions for inclusion in digital marketing channels to maximize impact of promotions and drive traffic to retailer sites via paid and organic advertising.

Partner with copy and social teams to ideate content marketing strategies focused on creating and distributing valuable, relevant, and consistent content to attract and retain our target audience and ultimately drive sales.

Recommend tagging strategies for all web properties as needed to maximize campaign data inputs and work with external partners to apply tagging to site pages, email campaigns and generate reports to measure the effectiveness of digital campaigns.

Own end-to-end LeapFrog email campaign support from setup, targeting and testing to deployment and leveraging data to make informed decisions, and driving overall campaign optimization and profitability.

Merchandise wins and opportunities to key stakeholders to facilitate partnerships and uncover new opportunities for collaboration to benefit the consumer and the business.

Support the Director of Digital Marketing on all digital-related projects inclusive of paid media, site, email and content strategies in partnership.

Allocates resources to meet plan objectives. Ensures the ongoing training and development of direct reports.

Ensure legal/COPPA compliance for all digital properties a