Turner Broadcasting CNN Brand & Multiplatform Research Manager in New York, New York


Posting Job Title:

CNN Brand & Multiplatform Research Manager

WarnerMedia Division:



United States - New York - New York

Posting Job Description:

The Turner Story

Turner is a division of WarnerMedia along with our sister companies, HBO and Warner Bros., delivering brands like CNN, HLN, TNT, TBS, Adult Swim, Cartoon Network, Turner Sports and so much more! http://www.turner.com/

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The Team

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

See what it’s like to work at CNN! Follow us on Instagram , Twitter and Facebook .

The Job

  • Under the Director of CNN Brand and Multiplatform Research this person will lead an Analyst and Research Assistant in helping to develop and refine brand research on trust & perception of CNN and its competitors across TV, computer, mobile and social platforms
  • The manager will be directly involved in helping to strengthen CNN brand appeal through qualitative and quantitative work looking at consumer news behavior and its connection to need states, attitudes and values The Day-to-Day

  • Directing product research to refine and develop reporting requirements for CNN emerging digital/TV hybrid products branded such as CNNgo

  • Work with implementation consultants to Q/A data for inconsistencies and shortcomings within those products
  • Overseeing cross-team multiplatform series and special-event reporting in order to create a cohesive picture of CNN's performance across all platforms
  • Work with show team editors, CNN scheduling and ad sales research members to assess and understand the value and marketing effectiveness of series and event campaigns across platforms
  • Maintaining the highest data standards with our vendors and continually working to improve learnings from emerging products that develop The Essentials

  • 5 years of media research experience

  • Bachelor's degree required with communications, media, marketing or mathematics degree preferred
  • Proficiency with both TV and digital data, including Nielsen NPM, comScore, Omniture
  • Strong MS Office skills, particularly Excel
  • Familiarity with PowerPoint, Pivot Tables and Macros, is a plus
  • Interest in news and news-brands
  • Strategic thinker & self-starter
  • Expert data analysis, presentation and communication skills
  • Ability to multitask and work well under pressure
  • Demonstrates the ability to collaborate, meet deadlines, and produce accurate, detailed results
  • Knowledge of digital audience measurement & implementations -Knowledge of statistics and research methodology (SAS, SPSS, JMP)
  • Prior experience managing people preferred The Perks

  • Paid time off every year to volunteer

  • Access to well-being tools, resources, and freebies
  • 2018 Best Company for Working Mothers
  • 2018 Best Company for Dads
  • An in-house learning and development team to help shape and grow your career
  • Part of the WarnerMedia family of powerhouse brands Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

Requisition #:


Position Type:

Full Time

Area of Interest:

Data Research/Usability

Business Unit_TBS:



Advertising, Cable/Broadcast Television Networks, Games – Development & Publishing, Online Content/Services