What’s the role?

Medium Rare Content Agency (MRCA) is seeking a full-time senior digital producer to write and produce content for the Travel Insider website, which is part of Qantas.com.

Reporting to the Travel Insider Editor, the successful applicant will be responsible for ensuring that the content for Travel Insider is strategic, engaging, of the highest quality and, of course, inspires travel. A strong track record of ideation, writing and editing across editorial and native content is essential, together with an understanding of travel and the processes and pressures of operating in a fast-paced editorial environment.

This is a highly operational role – from loading and optimising articles to image research, SEO and content management – and the successful candidate must be prepared to work across the site at all levels. It is a key requirement that candidates have deep digital experience and strong analytical skills and solid understanding of EDM production and SEO best practice.

Key Responsibilities

• Conceptualise, create and edit content that is on brand, engages the audience and is of the highest quality while worked on at pace.

• Work closely with the Travel Insider Editor to understand the Qantas objectives and guide content development based on their goals

• Help deliver on the multichannel content strategy, aligning with the Qantas brand and consumer to deliver traffic growth in line with agreed targets

• Track search trends and data using tools such as SEMRush to make data-driven decisions to continually improve content and business KPIs

• Optimise content for SEO best practice (alt tags, captions, content structure etc) and user experience on all channels, including web, social media, mobile and video

• Regularly monitor the site’s performance and adjust strategy accordingly

• Keep abreast of and regularly update the content team on developments in international best practice content strategy and deployment

• Present a keen awareness of what’s trending in search, social and competitor websites to generate new and timely content

• Assist in managing the editorial budget to ensure effective distribution of budget

• Drive new ideas and innovation

Who are you?

• 3-5 years of proven experience as a digital producer working directly in a CMS and across social platforms

• Relevant tertiary degree

• In depth understanding of SEO, Adobe/Google Analytics and CMS

• Excellent writing, editing and subbing skills

• Proven ability to meet tight deadlines and manage multiple projects concurrently

• Commercial skills in helping to drive revenue growth

• Exemplary client service and a willingness to exceed client expectations

• Able to present trends and insights in a meaningful and objective way

• Excellent problem solving and communication skills

News Benefits

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family

• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)

• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

• Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition

• Financial wellbeing - Support on making the most of your money

• Perks & discounts - Exclusive offers across a range of products and services

• Giving back - Make a difference to our communities.

• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

We are Australia’s number one and most influential media organisation with more than 150 prestige brands across news, sport and lifestyle. Each month more than 17 million Australians choose to consume news and information from our digital and print products – more than any other media group in Australia.

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.

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