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City and County of San Francisco 1310 Public Relations Assistant (TEX), Strategic and Internal Communications, Chief of Staff's Office - SF Municipal Transportation Agency in San Francisco, California

Amended for additional information and a Supplemental Questionnaire.

⚠️ Required Questionnaire ⚠️: Applicants must complete the required Supplemental Questionnaire (https://forms.office.com/r/xAg1zST9ZN) prior to starting the online application process.

Special Requirement: This recruitment is only open to current SFMTA employees.

Applicants must complete the supplemental questionnaire and the online application by the filing deadline.  The application will not be reviewed without a completed supplemental questionnaire and vice-versa.

APPOINTMENT TYPE: Temporary Exempt - This position is excluded by the Charter from the competitive Civil Service examination process and shall serve at the discretion of the Appointing Officer.  The duration of the appointment shall not exceed 6 months. 

Application Opening: April 30, 2024

Deadline to Apply: May 15, 2024

Recruitment ID: 146781

Salary: $2,666 to $3,238 biweekly 

Division: Executive Director

Section/Unit: Chief of Staff Office/Strategic and Internal Communications

Work Location: 1 South Van Ness Avenue, San Francisco, CA

Work Hours: Monday-Friday; 8:00am-5:00pm

    

Company Description:

The San Francisco Municipal Transportation Agency (SFMTA), a department of the City and County of San Francisco, oversees Muni, parking and traffic, bicycling, walking and taxis. Over one million people get around San Francisco and rely on us to ensure safe and reliable travel.

Mission: We connect San Francisco through a safe, equitable and sustainable transportation system.

Vision: A city of diverse and vibrant neighborhoods seamlessly connected by safe, reliable, affordable transportation for all.

Division Description:

The Chief of Staff Office (COS) is within the Executive Director Division of the SFMTA and operates at a tactical, strategic and operational level, working with the executive and senior management teams of the agency to advance key strategic initiatives, communications and relationships. The COS is responsible for leading key multi-divisional projects; managing and tracking strategic initiatives; monitoring goal and objective achievement through measurements of benchmarks and the analysis of agency data; supporting the Director of Transportation in relations with the mayor, San Francisco Board of Supervisors and the media; and developing key agency strategic internal and external messaging.

Position Description:

COS Strategic and Internal Communications Team members inform and engage the public, customers, elected officials, key partners and our own employees about the services the SFMTA provides to San Francisco. They are strategic, skillful writers and content producers, strong communicators and creative thinkers. The team focuses on the SFMTA’s distinctive culture, values and approach to the big transportation policy issues of the day. They shape the SFMTA’s stories, the ordinary and the extraordinary, to shine a light on what goes on at the SFMTA and how the agency is advancing San Francisco’s transportation goals.

The Public Relations Assistant will support the Internal Communications team to keep employees informed about the agency’s vision, goals and values, new policies and practices, training opportunities and equity programs, and other initiatives. Their communications messages will instill a sense of pride and belonging among SFMTA employees, and their emphasis will be on reaching employees who don’t regularly access their work email accounts. The Public Relations Assistant will use a variety of communications tactics, including drafting print and electronic communications, supporting in-person outreach events, and assisting in the development of videos, infographics, photo stories and social media posts.

Examples of Important and Essential Duties:

  • Works closely with staff from all divisions of the agency to develop internal communications that keep employees informed, inspired and connected to the SFMTA’s mission and culture.

  • Assists with developing and updating content for the SFMTA intranet.

  • Drafts visual content such as videos and photo stories—for internal and external communication channels.

  • Designs drafts of posters to be displayed in SFMTA facilities and graphics for the SFMTA’s digital signs.

  • Drafts blog posts, PPT presentations and all-staff emails to educate SFMTA employees and the public about agency policies and operations.

  • Creates social media posts that highlight SFMTA employees and agency successes.

  • Regularly visits SFMTA facilities to gather feedback from employees and provide them with information that helps them with their jobs.

  • Organizes and supports internal agency events such as employee recognition programs and town hall style meetings.

  • Performs related duties as assigned.

Nature of Work: Some positions may be subject to adverse weather conditions, walking long distances, and driving a vehicle to project sites and meetings. May require work on nights, weekends and/or holidays.

Minimum Qualifications:

Possession of a baccalaureate degree from an accredited college or university

Substitution:

Experience in public relations, public affairs, public information, editorial, newspaper, magazine, radio, television, social media, digital engagement, advertising, marketing or similar work directly responsible for the preparation and/or dissemination of news and information in a variety of formats for internal and external communications may be substituted for the required degree on a year-for-year basis. Thirty (30) semester units or forty-five (45) quarter units equal one year.

Special Requirement: This recruitment is only open to current SFMTA employees.

Notes:

  1. Applicants must meet the minimum qualifications by the final filing date unless otherwise noted.

  2. One (1) year full-time experience is equivalent to 2000 hours. (2000 hours of qualifying work experience is based on a 40-hour work week). Any overtime hours that you work above forty (40) hours per week are not included in the calculation to determine full-time experience.

Desirable Qualifications:

The stated desirable qualifications may be used to identify candidates advancing to the interview process and/or to identify job finalist(s) at the end of the selection process when referred for hiring.

  • Excellent writing skills

  • Skills in video production and editing, photography, graphic design or infographics development

  • Experience updating websites or carrying out social media campaigns

  • Ability to thrive in a dynamic, diverse and fast-paced environment

  • Experience communicating with frontline staff who work primarily out in the field

  • Conversant in current transportation issues

  • Conversant in concepts of equity, inclusion and social justice

  • Passion for the SFMTA’s work and mission

Verification:

Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. More information can be found at: https://sfdhr.org/information-about-hiring-process#verification. Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

Selection Process:

Applications will be screened for relevant qualifying experience.  Additional screening mechanisms may be used to determine candidates' qualifications.  Only those applicants who most closely meet the needs of the Agency will be invited to move forward in the selection process.

  • Information About the Hiring Process (https://sfdhr.org/information-about-hiring-process)

  • Conviction History

  • Employee Benefits Overview (https://sfdhr.org/benefits-overview)

  • Equal Employment Opportunity

  • Disaster Service Worker (https://sfdhr.org/disaster-service-workers)

  • ADA Accommodation

  • Right to Work (https://sfdhr.org/information-about-hiring-process#identification)

  • Copies of Application Documents

  • Diversity Statement (https://sfdhr.org/information-about-hiring-process#diversitystatement)

This recruitment may be utilized to fill similar positions in this classification at SFMTA.

For questions or inquiries, please contact the analyst, Tracy Pon at Tracy.Pon2@sfmta.com.

All your information will be kept confidential according to EEO guidelines.

The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law.

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